Trust & scale
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Smart Data Layers—one dataset, every analytical cut you need
Keep a single response store while you create analytical layers for cleaning, quality overlays, weighting, and segments. Switch the active layer in results, exports, Ask Adam, and full AI reports—without duplicating surveys or breaking distribution links.
Built for bilingual teams across the GCC and MENA—with native Arabic RTL, regional fielding, and Dubai-headquartered support.
- 01Non-destructiveLayers sit on the same canonical responses
- 02Cleaning & qualityWorkflows baked into the analytical view
- 03Weighting & segmentsRepresentative reads when the brief demands them
- 04AI respects the layerChat and reports follow the active cut
What you get
- Non-destructive Smart Data Layers on one response store
- Cleaning and quality overlays without cloning surveys
- Weighting for representative population reads
- Segment cuts for client-specific analytical views
- Switch active layer in Visual Insights and cross-tabs
- Exports respect whichever layer is active
- Ask Adam and full AI reports grounded in the active layer
- Preserve public links and quotas while analysis views change
- Ideal for agencies managing multiple client cuts on one wave
- Pairs with Dynamic Dashboard field health during collection
All features · 01
Clean once—analyze many ways
Speeders, duplicates, and thin open ends should not force a second survey copy. Build a cleaning layer, keep the raw store intact, and switch views when stakeholders ask for “all completes” versus “quality completes only.”
- Quality signals help define the cleaning rules you apply
- Auditability stays clearer when raw responses are preserved
- Field links and buy-responses campaigns keep working
All features · 02
Weighting and segments without spreadsheet forks
When the brief needs a weighted read or a VIP segment cut, create a layer instead of forking Excel files. Cross-tabs, Visual Insights, and AI narratives then share the same analytical definition.
- Fewer version conflicts between analysts and account teams
- Client-ready cuts that still point to one source of truth
- Export Excel and decks from the layer leadership approved
All features · 03
AI and automation follow your active view
Ask Adam and full AI reports use the active Smart Data Layer so narratives match the numbers in your dashboard. Automation and BI exports can stay aligned with the cut you selected—not a silent raw dump.
- Chat answers cite the same universe as your charts
- Executive reports avoid contradicting cleaned tables
- Works alongside Dynamic Dashboard ops metrics during field
Who it is for
- Agency analystsServe multiple client cuts from one fielded wave.
- Insights managersKeep cleaned and raw views without losing the original data.
- Enterprise research opsStandardize weighting and quality overlays across brands.
Frequently asked questions
Do Smart Data Layers duplicate my survey?
No. Layers are non-destructive views on the same response store. You switch analytical cuts without cloning the questionnaire or breaking links.
Do AI reports use the cleaned layer?
Yes. Full AI reports and Ask Adam are grounded in the active Smart Data Layer you select.
Can I export a specific layer?
Exports respect the active layer so stakeholder files match the analytical view you showed in results.
Related features
Clean and cut data without cloning surveys
Explore Smart Data Layers on Cloud free, or book a demo with your cleaning rules.