Design layer
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MaxDiff—what matters most (and least)
Each MaxDiff task asks respondents to pick the most and least important items from a short list—faster and clearer than huge ranking grids. Sentink builds balanced designs in the builder and surfaces aggregate scores and diagnostics in results, with filters and Smart Data Layers for segment cuts stakeholders understand.
Built for bilingual teams across the GCC and MENA—with native Arabic RTL, regional fielding, and Dubai-headquartered support.
- 01Best / worst tasksSimple interface respondents finish without fatigue
- 02Aggregate scoresClear priority order with per-item diagnostics
- 03Segment-readyWorks with filters and Smart Data Layers
- 04Same builderLives next to everyday questions and conjoint
What you get
- MaxDiff (best/worst) tasks with balanced item sets
- Respondent-friendly interface that avoids long ranking grids
- Aggregate importance scores in survey results
- Per-item diagnostics and charts for stakeholder decks
- Compatible with demographic filters and quality signals
- Smart Data Layers for cleaned, weighted, or segment views
- Multilingual / RTL delivery alongside the rest of the survey
- Pair with conjoint when trade-offs and priorities both matter
- AI Survey Agent can help scaffold instruments that include MaxDiff
- Export paths aligned with Visual Insights and cross-tabs
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Priority questions people can actually answer
Instead of forcing a full rank of twenty features, MaxDiff shows a few items at a time and asks for most and least important. That reduces fatigue and produces preference data that is easier to explain in a board pack.
- Balanced designs so each item appears fairly often
- Clear copy for Arabic and English fielding
- Fits CX roadmaps, feature prioritization, and message testing
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Scores and diagnostics in the results workspace
Aggregate MaxDiff scores and per-item diagnostics appear with your other analytics—Visual Insights, cross-tabs, and AI chat—so analysts do not rebuild priority charts in a separate notebook for every wave.
- Charts ready for product council and brand workshops
- Filter by segment when demographics exist in the design
- Keep one source of truth with the rest of the study
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Operate MaxDiff like any other Sentink block
Apply quotas, distribution channels, sample purchase, and Quality Check around MaxDiff the same way you would for a tracker. Advanced methods stay inside your normal research ops.
- Protect sample with screening and dedupe controls
- Switch Smart Data Layers without cloning the survey
- Combine with conjoint when packaging and priority both matter
Who it is for
- Product managersRank roadmap features with evidence leadership trusts.
- Brand & messaging teamsLearn which claims matter most—and which to drop.
- Research agenciesDeliver MaxDiff without a separate specialized tool for every wave.
Frequently asked questions
How is MaxDiff different from a ranking question?
MaxDiff shows short sets and asks for most and least important, which is easier for respondents and yields more stable priority scores than ranking a long list in one grid.
Can I filter MaxDiff results by segment?
Yes. Use demographic filters and Smart Data Layers so aggregate scores reflect the analytical cut you need.
Should I use MaxDiff or conjoint?
Use MaxDiff for importance / priority order across a list of items. Use conjoint when respondents must choose among packaged offers with price and feature combinations.
Related features
Prioritize with MaxDiff in Sentink
Start on Cloud free, or book a demo with your item list and sample plan.