Design layer
Last updated:
Conjoint—price, bundles, and features in one task
Show respondents realistic combinations of price, features, and packages—then let them choose what they would actually take. Sentink’s conjoint blocks live in the same builder as everyday questions, with preference and trade-off summaries in results so pricing and packaging studies do not need a separate stats tool for standard designs.
Built for bilingual teams across the GCC and MENA—with native Arabic RTL, regional fielding, and Dubai-headquartered support.
- 01Realistic choice tasksControlled attributes that mirror market offers
- 02In-product analysisPreference drivers and trade-off views in results
- 03Same project stackQuotas, Smart Data Layers, and cross-tabs nearby
- 04Research-ready brandingThemes and logic consistent with the rest of the survey
What you get
- Choice-based conjoint exercises for pricing, packaging, and feature bundles
- Controlled attribute levels designed inside the visual builder
- Preference utilities and driver views in survey results
- Trade-off summaries ready for stakeholder readouts
- Works with quotas and response quality controls
- Compatible with Smart Data Layers and advanced cross-tabs
- Same theming, piping, and multilingual delivery as other blocks
- No mandatory export to external CBC software for standard designs
- Pair with MaxDiff when you need priority lists alongside trade-offs
- AI Survey Agent can help scaffold studies that include conjoint blocks
All features · 01
Design offers the way buyers see them
Configure attributes and levels that match how you price and package in market—price tiers, feature flags, warranty, and brand—then present combinations as choice tasks respondents understand without training.
- Keep creative and research teams in one questionnaire
- Align attribute language with your Arabic or English field copy
- Reuse branding so concepts feel like the real product page
All features · 02
Read preference drivers without a spreadsheet detour
When fieldwork completes, preference and trade-off summaries appear in results alongside Visual Insights and cross-tabs. Analysts can still export, but standard conjoint readouts no longer require a parallel toolchain for every pitch.
- Stakeholder-ready driver views for packaging workshops
- Slice results with the same filters as the rest of the study
- Combine with Smart Data Layers for cleaned or weighted cuts
All features · 03
Field with the same ops stack as any Sentink study
Apply quotas, buy sample, source-tracked links, and Quality Check gates as you would for a CSAT tracker. Conjoint is a first-class block—not a bolted-on microsite.
- Quota and quality controls protect expensive sample
- Distribution channels stay attributable in results
- MCP-capable environments can request structured analytics when enabled
Who it is for
- Pricing & product teamsTest bundles and price points before a roadmap commitment.
- Market research agenciesDeliver conjoint inside the same platform as the rest of the tracker.
- Brand & packaging leadsSee which attribute trade-offs respondents actually accept.
Frequently asked questions
Is conjoint a separate product?
No. Conjoint is a first-class block in the Sentink survey builder, with preference results in the same analytics workspace as your other questions.
Can I combine conjoint with quotas and sample?
Yes. Quotas, buy-responses sample, and quality controls work in the same project as conjoint tasks.
Do I need MaxDiff as well?
Not always. Use conjoint for trade-offs among packaged offers; use MaxDiff when you need a clear most/least importance ranking of a longer attribute list.
Related features
Run your next pricing conjoint in Sentink
Start on Cloud free, or book a demo with your attribute list and sample plan.